This popular representation bears little resemblance to actual hypnotism, of course. In fact, modern understanding of hypnosis contradicts this conception on several key points. Subjects in a hypnotic trance are not slaves to their "masters" -- they have absolute free will. And they're not really in a semi-sleep state -- they're actually hyperattentive.

It appears to me, that the general conclusions established by Mesmer's practice, with respect to the physical effects of the principle of imagination (more particularly in cases where they co-operated together), are incomparably more curious than if he had actually demonstrated the existence of his boasted science [of "animal magnetism"]: nor can I see any good reason why a physician, who admits the efficacy of the moral [i.e., psychological] agents employed by Mesmer, should, in the exercise of his profession, scruple to copy whatever processes are necessary for subjecting them to his command, any more than that he should hesitate about employing a new physical agent, such as electricity or galvanism.[54]
In order for a hypnotherapist to convey positive suggestions for change, the patient must be in a receptive state. The state is called trance and the method of achieving a trance is through induction. Induction techniques are many and varied and involve the therapist offering suggestions that the patient follows. The formerly common "your eyes are getting heavy" suggestion may still exist, but other more reliable and acceptable (by the patient) forms of induction have come to the forefront. The artful hypnotherapist is always aware of the present condition of the patient and uses this information to lead him/her down the path of induction. In its lighter stages, trance can be noted by the relaxation of muscles. At this point, hands can levitate when given the suggestion, and paresthesia, a feeling of numbness, can be induced. In a medium trance, a patient can be led to experience partial or complete amnesia , or failure to recall events of the induction after the fact. A deep trance opens the patient to powerful auditory, visual, or kinesthetic experiences. The phenomenon of time distortion is experienced most profoundly at this level. Patients may believe they have been away briefly, and may react with disbelief when told they were away much longer. Although some work can be done in lighter states of trance, the best circumstance for implementing change is when the patient reaches a deep trance state. At this level, the patient is focused inwardly and is more receptive to positive suggestions for change. This is also the point at which the therapist can invoke posthypnotic suggestions, or instructions given to the patient so he/she will perform some act or experience some particular sensation following awakening from the trance. For example, these suggestions, if accepted by the patient, can be formed to make foods taste bad, cigarettes taste bad, delay impulses, curb hunger, or eliminate pain. However, it should be noted that posthypnotic suggestions given to a person, which run counter to the person's value system or are not something they are likely to do under ordinary circumstances, will not be accepted and therefore not implemented.
The use of hypnotherapy with cancer patients is another area being investigated. A meta-analysis of 116 studies showed very positive results of using hypnotherapy with cancer patients. Ninety-two percent showed a positive effect on depression; 93% showed a positive effect on physical well-being; 81% showed a positive effect on vomiting; and 92% showed a positive effect on pain.
As we celebrate 50 years in the field and 40 years as a leading school, hypnotherapy is transforming many aspects of the health professions and is truly revolutionizing the counseling professions. We are honored to have a major role in this, leading the way with powerful, innovative therapy methods and by using the insights and therapy methods of ourselves and others to train thousands of graduates from 50 countries, including many leaders in the field.
The use of hypnotherapy with cancer patients is another area being investigated. A meta-analysis of 116 studies showed very positive results of using hypnotherapy with cancer patients. Ninety-two percent showed a positive effect on depression; 93% showed a positive effect on physical well-being; 81% showed a positive effect on vomiting; and 92% showed a positive effect on pain.
     "In order to attempt a similar education it took me over ten years and I had still felt I needed more. Your classes have it all, direct, indirect, Ericksonian, NLP and mostly RESULTS at such a comprehensive level. There is never enough education especially in this field and having taken highly regarded classes elsewhere, I can definitely attest to and endorse the highest standards of your school. Going over your books under your supervision and guidance is limitless. I will definitely come for your graduate program and also plan to get there again for another accelerated intensive when this is possible."
Hypnotism has also been used in forensics, sports, education, physical therapy, and rehabilitation.[78] Hypnotism has also been employed by artists for creative purposes, most notably the surrealist circle of André Breton who employed hypnosis, automatic writing, and sketches for creative purposes. Hypnotic methods have been used to re-experience drug states[79] and mystical experiences.[80][81] Self-hypnosis is popularly used to quit smoking, alleviate stress and anxiety, promote weight loss, and induce sleep hypnosis. Stage hypnosis can persuade people to perform unusual public feats.[82]

Barber et al. noted that similar factors appeared to mediate the response both to hypnotism and to cognitive behavioural therapy, in particular systematic desensitization.[35] Hence, research and clinical practice inspired by their interpretation has led to growing interest in the relationship between hypnotherapy and cognitive behavioural therapy.[70]:105[113]
the induction of a specific altered state (trance) for memory retrieval, relaxation, or suggestion. Hypnotherapy is often used to alter habits (e.g., smoking, obesity), treat biological mechanisms such as hypertension or cardiac arrhythmias, deal with the symptoms of a disease, alter an individual's reaction to disease, and affect an illness and its course through the body.

Bryan is very insightful and caring individual. Back in August I was struggling with my direction in life, not knowing what and where to go next, I was feeling confused and stressed. I decided to drive to TX and meet with Bryan. After one hypnosis session with hm I felt so good and my mind was cleared, as it turns out all the answers were already inside of me, i just needed someone to help me access them. From then I knew what I was suppose to be doing in life. Today I have a wonderful practice in my profession. He took me from the place of fear and confusion to a place of clarity and confidence. Thumbs up! Erick S, Lexington KY

Our State-licensed hypnotherapy school and clinical hypnosis training prepares you for the highest level of certification available.  Our comprehensive program is filled with life-transforming techniques.  Welcome to the official website for the Hypnotherapy Academy of America™, internationally known as a leader in the field of hypnotherapy education due to our numerous landmark achievements! September 2018 News Update: The 4-year study funded by the NIH and conducted at University of New Mexico Hospital utilizing our techniques, is now complete and it was a great success for hypnotherapy. Click on the ‘research’ tab for details. 
Accreditation ensures a basic level of quality in the education you receive from an institution. It also ensures your degrees will be recognized for the true achievements they are. It is the job of an accreditation organization to review colleges, universities, and other institutions of higher education to guarantee quality and improvement efforts.
An approach loosely based on information theory uses a brain-as-computer model. In adaptive systems, feedback increases the signal-to-noise ratio, which may converge towards a steady state. Increasing the signal-to-noise ratio enables messages to be more clearly received. The hypnotist's object is to use techniques to reduce interference and increase the receptability of specific messages (suggestions).[182]
Gruzelier and his colleagues studied brain activity using an fMRI while subjects completed a standard cognitive exercise, called the Stroop task. The team screened subjects before the study and chose 12 that were highly susceptible to hypnosis and 12 with low susceptibility. They all completed the task in the fMRI under normal conditions and then again under hypnosis. Throughout the study, both groups were consistent in their task results, achieving similar scores regardless of their mental state. During their first task session, before hypnosis, there were no significant differences in brain activity between the groups. But under hypnosis, Gruzelier found that the highly susceptible subjects showed significantly more brain activity in the anterior cingulate gyrus than the weakly susceptible subjects. This area of the brain has been shown to respond to errors and evaluate emotional outcomes. The highly susceptible group also showed much greater brain activity on the left side of the prefrontal cortex than the weakly susceptible group. This is an area involved with higher level cognitive processing and behaviour.[178][179]
People have been pondering and arguing over hypnosis for more than 200 years, but science has yet to fully explain how it actually happens. We see what a person does under hypnosis, but it isn't clear why he or she does it. This puzzle is really a small piece in a much bigger puzzle: how the human mind works. It's unlikely that scientists will arrive at a definitive explanation of the mind in the foreseeable future, so it's a good bet hypnosis will remain something of a mystery as well.
     "In order to attempt a similar education it took me over ten years and I had still felt I needed more. Your classes have it all, direct, indirect, Ericksonian, NLP and mostly RESULTS at such a comprehensive level. There is never enough education especially in this field and having taken highly regarded classes elsewhere, I can definitely attest to and endorse the highest standards of your school. Going over your books under your supervision and guidance is limitless. I will definitely come for your graduate program and also plan to get there again for another accelerated intensive when this is possible."
The following person had completed years of graduate school plus substantial hypnotherapy training at various schools before he took our 200-hour program in 2013. He was so impressed that he returned in 2015 and took our training again. Here's his response after completing that. Since he wrote this, he completed our graduate clinical courses twice plus our hypnotherapy training a 3rd time, and is planning to take our training for a 4th time in 2019!
But how does the suppression mechanism decide what to suppress? In this study, movie content but not movie context was influenced by PHA. Memories involve the “what,” “how,” “when” and “where” of an event interwoven together, such that distinctions between content and context may be blurred (for example, “Was the movie shot with a hand-held camera?”). To make such fine discriminations, the brain’s suppressor module presumably needs to process information at a sufficiently high level. Yet this module needs to act quickly, preconsciously suppressing activation of the information before it even enters awareness. Brain imaging technologies with superior temporal resolution to fMRI, such as magnetoencephalography (MEG), might help to resolve this seeming paradox of sophisticated, yet rapid, operations.
Major Landmark Achievement for Hypnotherapy: The Hypnotherapy Academy of America is now exclusively providing the National Institutes of Health (NIH) with the hypnotherapy methods to use in their research of mind-body medicine. After a highly successful clinical trial at UNMH, in which our (copyright protected) “Integral Hypnotherapy™” methodology was utilized, it was concluded that our methods are “superior” when compared to another style of therapy. This led to the new, three-year NIH study of hypnotherapy in which its design parameters make the research the most trusted by physicians and behavioral health professionals.  Click here for details Scientific Research on Hypnosis
"An untapped potential to heal, to overcome and to excel lies within each of us. Unlocking this latent potential is at the core of my practice providing counseling as a psychologist in Dallas, Texas. My desire to bring clients faster, more effective and more enduring results led me to create a practice that bridges traditional therapy approaches, coaching techniques and medical hypnotherapy. As a result, you reduce stress, improve motivation and attain goals. By gaining insight and self-management tools, you can make lasting changes to your personal and professional life."
In as much as patients can throw themselves into the nervous sleep, and manifest all the usual phenomena of Mesmerism, through their own unaided efforts, as I have so repeatedly proved by causing them to maintain a steady fixed gaze at any point, concentrating their whole mental energies on the idea of the object looked at; or that the same may arise by the patient looking at the point of his own finger, or as the Magi of Persia and Yogi of India have practised for the last 2,400 years, for religious purposes, throwing themselves into their ecstatic trances by each maintaining a steady fixed gaze at the tip of his own nose; it is obvious that there is no need for an exoteric influence to produce the phenomena of Mesmerism. […] The great object in all these processes is to induce a habit of abstraction or concentration of attention, in which the subject is entirely absorbed with one idea, or train of ideas, whilst he is unconscious of, or indifferently conscious to, every other object, purpose, or action.[52]
A 2006 declassified 1966 document obtained by the US Freedom of Information Act archive shows that hypnosis was investigated for military applications.[148] The full paper explores the potentials of operational uses.[148] The overall conclusion of the study was that there was no evidence that hypnosis could be used for military applications, and no clear evidence whether "hypnosis" is a definable phenomenon outside ordinary suggestion, motivation, and subject expectancy. According to the document:

That's not to say that hypnotherapy is a "quick fix." Unfortunately there is no magic wand, no miracle cure, and if I could just click my fingers and change lives then believe me, I'd be a lot richer! Hypnotherapy is something that we, my client and I, do together — they commit to their intentions and I give them the metaphorical assistance they need.
This method of hypnotherapy is commonly beneficial to hypnotherapists in discovering the psychological root of a problem or symptom, such as social anxiety, depression, or past trauma. These types of trauma are often hidden in unconscious memory and forgotten on a conscious level. Using hypnotherapy for analysis has proven particularly effective at digging into the subconscious memory to attempt to retrieve suppressed memories or early developmental trauma that could result in a wide range of psychological conditions or problematic behavior.
"We all need a little help sometimes. My specialties are trauma/PTSD, anxiety, depression, and divorce/custody. I use a combination of The Rewind Technique for phobias/PTSD, Solution Focused Brief Therapy, Clinical Hypnosis and Positive Psychology. Utilizing the latest empirically tested theories in addition to out of the box methods. If what you are doing isn't working; there is ANOTHER WAY."

     "In order to attempt a similar education it took me over ten years and I had still felt I needed more. Your classes have it all, direct, indirect, Ericksonian, NLP and mostly RESULTS at such a comprehensive level. There is never enough education especially in this field and having taken highly regarded classes elsewhere, I can definitely attest to and endorse the highest standards of your school. Going over your books under your supervision and guidance is limitless. I will definitely come for your graduate program and also plan to get there again for another accelerated intensive when this is possible."
Hypnosis is effective in decreasing the fear of cancer treatment[127] reducing pain from[128] and coping with cancer[129] and other chronic conditions.[116] Nausea and other symptoms related to incurable diseases may also be managed with hypnosis.[130][131][132][133] Some practitioners have claimed hypnosis might help boost the immune system of people with cancer. However, according to the American Cancer Society, "available scientific evidence does not support the idea that hypnosis can influence the development or progression of cancer."[134]
So, not only will a course of hypnotherapy not take up too much of your time, it also works out to be much more affordable. It would be nice if we all had unlimited time and resources to spend on ourselves but the fact is, most of us don't. Juggling family, friends, work and other commitments (never mind trying to squeeze in that precious "Me Time"), is difficult enough without adding a weekly therapy session for goodness knows how long.
In as much as patients can throw themselves into the nervous sleep, and manifest all the usual phenomena of Mesmerism, through their own unaided efforts, as I have so repeatedly proved by causing them to maintain a steady fixed gaze at any point, concentrating their whole mental energies on the idea of the object looked at; or that the same may arise by the patient looking at the point of his own finger, or as the Magi of Persia and Yogi of India have practised for the last 2,400 years, for religious purposes, throwing themselves into their ecstatic trances by each maintaining a steady fixed gaze at the tip of his own nose; it is obvious that there is no need for an exoteric influence to produce the phenomena of Mesmerism. […] The great object in all these processes is to induce a habit of abstraction or concentration of attention, in which the subject is entirely absorbed with one idea, or train of ideas, whilst he is unconscious of, or indifferently conscious to, every other object, purpose, or action.[52]

Hence, the social constructionism and role-taking theory of hypnosis suggests that individuals are enacting (as opposed to merely playing) a role and that really there is no such thing as a hypnotic trance. A socially constructed relationship is built depending on how much rapport has been established between the "hypnotist" and the subject (see Hawthorne effect, Pygmalion effect, and placebo effect).
We experience trance states every day of our lives. When you are day-dreaming, in deep thought, or even watching television, you are in a trance. When you are going to sleep at night, you are in a trance. Trance states are observed in science by brainwave activity. These waves change when a person's brain becomes relaxed. A trance can be light, or very deep like deep sleep.
Trance is commonplace. People fall into traces many times without even being aware that it happened. Examples of this are: reaching the destination of a morning commute, but not recalling the passing of familiar landmarks; daydreaming while sitting in a college classroom; or that anxiety-free state achieved just before going to sleep. The difference between these altered states and clinically used hypnotherapy is that a professionally trained person is involved in helping the patient achieve the trance, which can be done in many ways.
Children and adolescents are really good at learning to control their psychophysiological processes because that's the business they're in. Self-regulating our own physiology, emotion and cognition is often more powerful than externally applied therapies. It is time to revolutionize health and care by balancing skills with pills -- helping children change their minds.
In 2007, a meta-analysis from the Cochrane Collaboration found that the therapeutic effect of hypnotherapy was "superior to that of a waiting list control or usual medical management, for abdominal pain and composite primary IBS symptoms, in the short term in patients who fail standard medical therapy", with no harmful side-effects. However the authors noted that the quality of data available was inadequate to draw any firm conclusions.[2]
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