After developing a substantial following — “mesmerism” became “the height of fashion” in late 1780s Paris, writes Marchant — Mesmer became the subject of what was essentially the world’s first clinical trial. King Louis XVI pulled together a team of the world’s top scientists, including Benjamin Franklin, who tested mesmerism and found its capacity to “cure” was, essentially, a placebo effect. “Not a shred of evidence exists for any fluid,” Franklin wrote. “The practice … is the art of increasing the imagination by degrees.”
Mesmer's original interest was in the effect of celestial bodies on human lives. He later became interested in the effects of magnetism, and found that magnets could have tremendous healing effects on the human body. Mesmer believed that the human body contained a magnetic fluid that promoted health and well being. It was thought that any blockage to the normal flow of this magnetic fluid would result in illness, and that the use of the mesmerism technique could restore the normal flow.
Several professional organizations and licensing agencies exist for hypnotherapy practitioners. Examples include the American Society of Clinical Hypnosis (ASCH) and the American Association of Professional Hypnotherapists. To be an ASCH member, practitioners must attend at least 40 hours of workshop training, 20 hours of individual training, and have completed at least two years of clinical practice as a hypnotherapist.
It is important to keep in mind that hypnosis is like any other therapeutic modality: it is of major benefit to some patients with some problems, and it is helpful with many other patients, but it can fail, just like any other clinical method. For this reason, we emphasize that we are not "hypnotists", but health care professionals who use hypnosis along with other tools of our professions.
Hypnosis is normally preceded by a "hypnotic induction" technique. Traditionally, this was interpreted as a method of putting the subject into a "hypnotic trance"; however, subsequent "nonstate" theorists have viewed it differently, seeing it as a means of heightening client expectation, defining their role, focusing attention, etc. There are several different induction techniques. One of the most influential methods was Braid's "eye-fixation" technique, also known as "Braidism". Many variations of the eye-fixation approach exist, including the induction used in the Stanford Hypnotic Susceptibility Scale (SHSS), the most widely used research tool in the field of hypnotism.[33] Braid's original description of his induction is as follows:
     "This is to thank you for allowing me to take the 4 full Level classes again and be a diligent analyst of your unparalleled methods. Taking the full course again has been most insightful and rewarding on both professional and personal levels. Although the program foundation is similar, the cases and studies in class have been rewardingly new and inspiring to me.

Some therapists use hypnotherapy to recover repressed memories they believe are linked to the person’s mental disorder. However, it also poses a risk of creating false memories—usually as a result of unintended suggestions by the therapist. For this reason, using hypnotherapy for certain mental disorders, such as dissociative disorders, remains controversial.

The patient must be made to understand that he is to keep the eyes steadily fixed on the object, and the mind riveted on the idea of that one object. It will be observed, that owing to the consensual adjustment of the eyes, the pupils will be at first contracted: They will shortly begin to dilate, and, after they have done so to a considerable extent, and have assumed a wavy motion, if the fore and middle fingers of the right hand, extended and a little separated, are carried from the object toward the eyes, most probably the eyelids will close involuntarily, with a vibratory motion. If this is not the case, or the patient allows the eyeballs to move, desire him to begin anew, giving him to understand that he is to allow the eyelids to close when the fingers are again carried towards the eyes, but that the eyeballs must be kept fixed, in the same position, and the mind riveted to the one idea of the object held above the eyes. In general, it will be found, that the eyelids close with a vibratory motion, or become spasmodically closed.[34]


Remember this is real and not a trick. If you choose to use these powerful tools of suggestion you can help people in pain. If they are depressed or stressed, you can make them feel more at ease. You can help someone relax before a public speaking event. It can be therapeutic and help in defeating addictions and bad habits when used with other tools. This is how hypnosis meant to be used. Hypnosis can be used in social situations as long as the person doing the hypnotic induction has the proper training. Don't trust any stranger you meet! Remember: Use these techniques responsibly and only after you have been trained in hypnosis.
That's not to say that hypnotherapy is a "quick fix." Unfortunately there is no magic wand, no miracle cure, and if I could just click my fingers and change lives then believe me, I'd be a lot richer! Hypnotherapy is something that we, my client and I, do together — they commit to their intentions and I give them the metaphorical assistance they need.
Cancer patients use relaxation and hypnosis. Evidence from randomized trials shows hypnosis and relaxation are effective for cancer-related anxiety, pain, nausea, and vomiting, particularly in children. Some practitioners also claim that relaxation techniques, particularly the use of imagery, can prolong life, although currently available evidence is insufficient to support this claim.
In his later works, Braid reserved the term "hypnotism" for cases in which subjects entered a state of amnesia resembling sleep. For other cases, he spoke of a "mono-ideodynamic" principle to emphasise that the eye-fixation induction technique worked by narrowing the subject's attention to a single idea or train of thought ("monoideism"), which amplified the effect of the consequent "dominant idea" upon the subject's body by means of the ideo-dynamic principle.[57]
In Test 1 Mendelsohn and colleagues found that people in the PHA group (who could experience PHA) forgot more details from the movie than people in the non-PHA group (who could not experience PHA). But in Test 2, after the suggestion was cancelled, this memory loss was reversed. People in the PHA group correctly recognized just as many details from the movie as people in the non-PHA group. Somewhat surprisingly, however, the suggestion to forget was selective in its impact. Although people in the PHA group had difficulty remembering the content of the movie following the forget suggestion, they had no difficulty remembering the context in which they saw the movie.
This is an interesting book that lays out many interesting cases that Jorgen handled in a unique way. It is easy to read and entertaininly written but not everyone would have the courage to take the action Jorgen did, as the name implies it is provaocative. In some ways the strategies employed are similar to the tale of Milton Erickson arranging to tear the clothes off a nurse in order to shock a wayward teenager out of her willfully destructive habits. This book is well worth studying so you can use or adapt the strategies in a way that suits you, I highly recommend it.
The main theorist who pioneered the influential role-taking theory of hypnotism was Theodore Sarbin. Sarbin argued that hypnotic responses were motivated attempts to fulfill the socially constructed roles of hypnotic subjects. This has led to the misconception that hypnotic subjects are simply "faking". However, Sarbin emphasised the difference between faking, in which there is little subjective identification with the role in question, and role-taking, in which the subject not only acts externally in accord with the role but also subjectively identifies with it to some degree, acting, thinking, and feeling "as if" they are hypnotised. Sarbin drew analogies between role-taking in hypnosis and role-taking in other areas such as method acting, mental illness, and shamanic possession, etc. This interpretation of hypnosis is particularly relevant to understanding stage hypnosis, in which there is clearly strong peer pressure to comply with a socially constructed role by performing accordingly on a theatrical stage.
"Sometimes life has a way of placing unexpected challenges in our path. It is the goal of my practice to help my clients find the strength to overcome these challenges. When someone makes the decision to seek counseling I believe this is a statement, by that person, they have the capacity to resolve their problems, with my assistance. I bring a vast array of professional and life experience into my practice. I have attained my Approved Consultants Status with the American Society Clinical Hypnosis. I am very excited that I am able to add the use of hypnotherapy to my practice."
The practice of many relaxation techniques is poorly regulated, and standards of practice and training are variable. This situation is unsatisfactory, but given that many relaxation techniques are relatively benign, the problem with this variation in standards is more in ensuring effective treatment and good professional conduct than in avoiding adverse effects. By selecting a license mental health professional (psychologist or social worker), patients are more likely to receive treatment from individuals who are well trained in the appropriate use of behavioral techniques.
This method of hypnotherapy is commonly beneficial to hypnotherapists in discovering the psychological root of a problem or symptom, such as social anxiety, depression, or past trauma. These types of trauma are often hidden in unconscious memory and forgotten on a conscious level. Using hypnotherapy for analysis has proven particularly effective at digging into the subconscious memory to attempt to retrieve suppressed memories or early developmental trauma that could result in a wide range of psychological conditions or problematic behavior.
Preliminary research has expressed brief hypnosis interventions as possibly being a useful tool for managing painful HIV-DSP because of its history of usefulness in pain management, its long-term effectiveness of brief interventions, the ability to teach self-hypnosis to patients, the cost-effectiveness of the intervention, and the advantage of using such an intervention as opposed to the use of pharmaceutical drugs.[91]
Hypnosis is, in many ways, similar to the experience of losing track of time while watching a movie or while daydreaming. While we are not hallucinating, we have stopped actively attending to our physical surroundings — and we are focused on an internal reality. Self-hypnosis, therefore, isn't as tricky as it may sound. Guided imagery is a tried-and-true method of self-hypnosis; many are available online or as tapes, or you can create your own guided imagery. Simple imagery includes imagining each body part becoming heavier, descending into sleep on an elevator, or relaxing in the warm sun.
The earliest definition of hypnosis was given by Braid[contradictory], who coined the term "hypnotism" as an abbreviation for "neuro-hypnotism", or nervous sleep, which he contrasted with normal sleep, and defined as: "a peculiar condition of the nervous system, induced by a fixed and abstracted attention of the mental and visual eye, on one object, not of an exciting nature."[21]

Although he rejected the transcendental/metaphysical interpretation given to these phenomena outright, Braid accepted that these accounts of Oriental practices supported his view that the effects of hypnotism could be produced in solitude, without the presence of any other person (as he had already proved to his own satisfaction with the experiments he had conducted in November 1841); and he saw correlations between many of the "metaphysical" Oriental practices and his own "rational" neuro-hypnotism, and totally rejected all of the fluid theories and magnetic practices of the mesmerists. As he later wrote:
Hypnotherapists, their methods, and the rates in which they achieve success vary by case. Hypnotherapy is a trust-based exercise that demands a great deal of immersion on the part of the patient. The best course of action would typically be to interview several candidates and see which one you feel most connected to. Allow yourself to be receptive to their thoughts, ideas, and descriptions as they attempt to explain what they do and how it can help you.

"We all need a little help sometimes. My specialties are trauma/PTSD, anxiety, depression, and divorce/custody. I use a combination of The Rewind Technique for phobias/PTSD, Solution Focused Brief Therapy, Clinical Hypnosis and Positive Psychology. Utilizing the latest empirically tested theories in addition to out of the box methods. If what you are doing isn't working; there is ANOTHER WAY."
People have traveled from 50 countries to study hypnotism in our professional courses. Within the United States, our graduates have come from Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, Washington D.C., West Virginia, Wisconsin, and Wyoming.
Last May [1843], a gentleman residing in Edinburgh, personally unknown to me, who had long resided in India, favored me with a letter expressing his approbation of the views which I had published on the nature and causes of hypnotic and mesmeric phenomena. In corroboration of my views, he referred to what he had previously witnessed in oriental regions, and recommended me to look into the Dabistan, a book lately published, for additional proof to the same effect. On much recommendation I immediately sent for a copy of the Dabistan, in which I found many statements corroborative of the fact, that the eastern saints are all self-hypnotisers, adopting means essentially the same as those which I had recommended for similar purposes.[51]
"Are you tired of traditional counseling and want to see real results in your situation? At Urban Counseling Clique we do not tell you what you want to hear. We tell you the truth. If you are seeking a counselor with a "real" approach on life you have come to the right place. We provide you with the tools to help you make significant changes in your life and see real progress."
     "This is to thank you for allowing me to take the 4 full Level classes again and be a diligent analyst of your unparalleled methods. Taking the full course again has been most insightful and rewarding on both professional and personal levels. Although the program foundation is similar, the cases and studies in class have been rewardingly new and inspiring to me.

"We all need a little help sometimes. My specialties are trauma/PTSD, anxiety, depression, and divorce/custody. I use a combination of The Rewind Technique for phobias/PTSD, Solution Focused Brief Therapy, Clinical Hypnosis and Positive Psychology. Utilizing the latest empirically tested theories in addition to out of the box methods. If what you are doing isn't working; there is ANOTHER WAY."

Now say, "As you press down on my hand, you will begin to feel as though your eyelids are getting heavier and heavier. You feel yourself sitting in your living room late at night watching an old black and white movie on the television. You feel your eyes drooping as you struggle to stay awake." (Mentally count to three.) "Now close your eyes." (Mentally count to three.) "SLEEP!" Quickly swipe away your hand from them so they jerk forward in a falling motion. Remember to guide them to your shoulder, placing their head outward into the crook of your arm. Get some help and then put them in a chair seated upright comfortably. At this point, the person is in a trance and is highly suggestible.
"How long will I spend in therapy?", is like asking, "How long is a piece of string?" Everyone is different and everyone's individual needs and circumstances vary. There is no definitive answer. However, while some talking therapies can require commitments of a year or more, hypnotherapy tends to be a much faster solution. The average length of time I spend with a client is around 4-6 weekly sessions, to create sustainable changes which some have been trying to implement for years.
Hypnotherapy is a use of hypnosis in psychotherapy.[84][85][86] It is used by licensed physicians, psychologists, and others. Physicians and psychologists may use hypnosis to treat depression, anxiety, eating disorders, sleep disorders, compulsive gambling, and posttraumatic stress,[87][88][89] while certified hypnotherapists who are not physicians or psychologists often treat smoking and weight management.
Children and adolescents are really good at learning to control their psychophysiological processes because that's the business they're in. Self-regulating our own physiology, emotion and cognition is often more powerful than externally applied therapies. It is time to revolutionize health and care by balancing skills with pills -- helping children change their minds.
During hypnosis, a person is said to have heightened focus and concentration. The person can concentrate intensely on a specific thought or memory, while blocking out sources of distraction.[7] Hypnotised subjects are said to show an increased response to suggestions.[8] Hypnosis is usually induced by a procedure known as a hypnotic induction involving a series of preliminary instructions and suggestion. The use of hypnotism for therapeutic purposes is referred to as "hypnotherapy", while its use as a form of entertainment for an audience is known as "stage hypnosis". Stage hypnosis is often performed by mentalists practicing the art form of mentalism.
     "Bringing the learning to Africa, where such methods are treated as esoteric, unacceptable and a taboo - I have managed to get people to experience the healing and believe in the modern "miracle" of Hypnotherapy. A "miracle" which anyone can perform with his/her ingrained abilities"With your unique ability and wide experience, you certainly are leaving a legacy in this world. Your passionate and committed approach to focus on the healing aspect touched my heart. You have sown the seeds of this unique healing methodology and I consider myself very fortunate and blessed. Thank you very much for everything and keep on inspiring and healing the world. We need you."
Visualization and imagery techniques involve the induction of a relaxed state followed by the development of a visual image, such as a pleasant scene that enhances the sense of relaxation. These images may be generated by the patient or suggested by the practitioner. In the context of this relaxing setting, patients can also choose to imagine themselves coping more effectively with the stressors in their lives.
One obvious risk to patients is the insufficiently trained therapist. The inadequately trained therapist can cause harm and distort the normally pleasant experience of hypnotherapy. A second risk for patients is the unscrupulous practitioner who may be both inadequately trained and may have some hidden agenda. These rare individuals are capable of causing great harm to the patient and to the profession. As mentioned above, the patient should carefully scrutinize their chosen therapist before submitting themselves to this dynamic form of therapy.

The following person had completed years of graduate school plus substantial hypnotherapy training at various schools before he took our 200-hour program in 2013. He was so impressed that he returned in 2015 and took our training again. Here's his response after completing that. Since he wrote this, he completed our graduate clinical courses twice plus our hypnotherapy training a 3rd time, and is planning to take our training for a 4th time in 2019!
The earliest definition of hypnosis was given by Braid[contradictory], who coined the term "hypnotism" as an abbreviation for "neuro-hypnotism", or nervous sleep, which he contrasted with normal sleep, and defined as: "a peculiar condition of the nervous system, induced by a fixed and abstracted attention of the mental and visual eye, on one object, not of an exciting nature."[21]

We also wonder how the suppression mechanism in PHA relates to the vast array of forgetting in the laboratory and in the world? Whereas some forgetting is seen as strategic, effortful and conscious (say, suppression), other forgetting is seen as automatic, effortless and unconscious (say, repression). Having mapped the common features of PHA and functional amnesia, we now need to explore and compare in greater detail their common processes (such as strategy use, motivation, level of awareness).
Meditation practice focuses on stilling or emptying the mind. Typically, meditators concentrate on their breath or a sound (mantra) they repeat to themselves. They may, alternatively, attempt to reach a state of “detached observation,” in which they are aware of their environment but do not become involved in thinking about it. In meditation, the body remains alert and in an upright position. In addition to formal sitting meditation, patients can be taught mindfulness meditation, which involves bringing a sense of awareness and focus to their involvement in everyday activities.
“I never expected how much transformation is possible with this work. This hypnotherapy training went far beyond my expectations. The incredible amount of wonderfully presented material and deep wisdom touched my heart on a very deep level. The combination of hypnosis and very profound and effective methods of processing is incredible. To see the profound changes in my classmates and myself is such a gift, I feel deep gratitude for that. To imagine how much positive change will occur in other people due to this work moves my heart.”

Adverse events resulting from relaxation techniques are uncommon. Rare reports describe basilar or vertebral artery occlusion after yoga postures that put particular strain on the neck. People with poorly controlled cardiovascular disease should avoid progressive muscle relaxation because abdominal tensing can cause the Valsalva response. Patients with a history of psychosis or epilepsy have reportedly had further acute episodes after deep and prolonged meditation.

The American Society of Clinical Hypnosis (ASCH) is unique among organizations for professionals using hypnosis because members must be licensed healthcare workers with graduate degrees. As an interdisciplinary organization, ASCH not only provides a classroom to teach professionals how to use hypnosis as a tool in their practice, it provides professionals with a community of experts from different disciplines. The ASCH's missions statement is to provide and encourage education programs to further, in every ethical way, the knowledge, understanding, and application of hypnosis in health care; to encourage research and scientific publication in the field of hypnosis; to promote the further recognition and acceptance of hypnosis as an important tool in clinical health care and focus for scientific research; to cooperate with other professional societies that share mutual goals, ethics and interests; and to provide a professional community for those clinicians and researchers who use hypnosis in their work. The ASCH also publishes the American Journal of Clinical Hypnosis
People have been pondering and arguing over hypnosis for more than 200 years, but science has yet to fully explain how it actually happens. We see what a person does under hypnosis, but it isn't clear why he or she does it. This puzzle is really a small piece in a much bigger puzzle: how the human mind works. It's unlikely that scientists will arrive at a definitive explanation of the mind in the foreseeable future, so it's a good bet hypnosis will remain something of a mystery as well.
The Hypnotherapy clinic is a capstone experience, preparing students to begin the practice of Hypnotherapy. Students hypnotize volunteer clients working with them individually, goals such as deep relaxation, stress and anxiety reduction, easing fears and phobias, weight management, or smoking cessation. All sessions are done under the supervision of an instructor.

The American Psychological Association published a study comparing the effects of hypnosis, ordinary suggestion, and placebo in reducing pain. The study found that highly suggestible individuals experienced a greater reduction in pain from hypnosis compared with placebo, whereas less suggestible subjects experienced no pain reduction from hypnosis when compared with placebo. Ordinary non-hypnotic suggestion also caused reduction in pain compared to placebo, but was able to reduce pain in a wider range of subjects (both high and low suggestible) than hypnosis. The results showed that it is primarily the subject's responsiveness to suggestion, whether within the context of hypnosis or not, that is the main determinant of causing reduction in pain.[138]


Abnormal results can occur in instances where amateurs, who know the fundamentals of hypnosis, entice friends to become their experimental subjects. Their lack of full understanding can lead to immediate consequences, which can linger for some time after the event. If, for example, the amateur plants the suggestion that the subject is being bitten by mosquitoes, the subject would naturally scratch where the bites were perceived. When awakened from the trance, if the amateur forgets to remove the suggestion, the subject will continue the behavior. Left unchecked, the behavior could land the subject in a physician's office in an attempt to stop the itching and scratching cycle. If the physician is astute enough to question the genesis of the behavior and hypnosis is used to remove the suggestion, the subject may experience long-term negative emotional distress and anger upon understanding exactly what happened. The lack of full understanding, complete training, and supervised experience on the part of the amateur places the subject at risk.
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