In 1974, Theodore X. Barber and his colleagues published a review of the research which argued, following the earlier social psychology of Theodore R. Sarbin, that hypnotism was better understood not as a "special state" but as the result of normal psychological variables, such as active imagination, expectation, appropriate attitudes, and motivation.[16] Barber introduced the term "cognitive-behavioral" to describe the nonstate theory of hypnotism, and discussed its application to behavior therapy.
During hypnosis, a person is said to have heightened focus and concentration. The person can concentrate intensely on a specific thought or memory, while blocking out sources of distraction.[7] Hypnotised subjects are said to show an increased response to suggestions.[8] Hypnosis is usually induced by a procedure known as a hypnotic induction involving a series of preliminary instructions and suggestion. The use of hypnotism for therapeutic purposes is referred to as "hypnotherapy", while its use as a form of entertainment for an audience is known as "stage hypnosis". Stage hypnosis is often performed by mentalists practicing the art form of mentalism.
Hypnosis is not a dangerous procedure. It is not mind control or brainwashing. A therapist cannot make a person do something embarrassing or that the person doesn't want to do. The greatest risk, as discussed above, is that false memories can potentially be created and that it may be less effective than pursuing other, more established and traditional psychiatric treatments.
Some therapists use hypnotherapy to recover repressed memories they believe are linked to the person’s mental disorder. However, it also poses a risk of creating false memories—usually as a result of unintended suggestions by the therapist. For this reason, using hypnotherapy for certain mental disorders, such as dissociative disorders, remains controversial.

Research into hypnosis in military applications is further verified by the Project MKULTRA experiments, also conducted by the CIA.[149] According to Congressional testimony,[150] the CIA experimented with utilizing LSD and hypnosis for mind control. Many of these programs were done domestically and on participants who were not informed of the study's purposes or that they would be given drugs.[150]
We also serve Northern California with hypnosis courses meeting on weekend days. This includes the urban areas of San Francisco, Oakland, San Jose, Sacramento, and beyond. This includes the Greater San Francisco Bay Area counties of Alameda, Contra Costa, Lake, Marin, Mendocino, Monterey, Napa, San Francisco, San Mateo, Santa Clara, Solano, and Sonoma.

Hypnosis -- or hypnotherapy -- uses guided relaxation, intense concentration, and focused attention to achieve a heightened state of awareness that is sometimes called a trance. The person's attention is so focused while in this state that anything going on around the person is temporarily blocked out or ignored. In this naturally occurring state, a person may focus his or her attention -- with the help of a trained therapist -- on specific thoughts or tasks.
The patient must be made to understand that he is to keep the eyes steadily fixed on the object, and the mind riveted on the idea of that one object. It will be observed, that owing to the consensual adjustment of the eyes, the pupils will be at first contracted: They will shortly begin to dilate, and, after they have done so to a considerable extent, and have assumed a wavy motion, if the fore and middle fingers of the right hand, extended and a little separated, are carried from the object toward the eyes, most probably the eyelids will close involuntarily, with a vibratory motion. If this is not the case, or the patient allows the eyeballs to move, desire him to begin anew, giving him to understand that he is to allow the eyelids to close when the fingers are again carried towards the eyes, but that the eyeballs must be kept fixed, in the same position, and the mind riveted to the one idea of the object held above the eyes. In general, it will be found, that the eyelids close with a vibratory motion, or become spasmodically closed.[34]
Trance is commonplace. People fall into traces many times without even being aware that it happened. Examples of this are: reaching the destination of a morning commute, but not recalling the passing of familiar landmarks; daydreaming while sitting in a college classroom; or that anxiety-free state achieved just before going to sleep. The difference between these altered states and clinically used hypnotherapy is that a professionally trained person is involved in helping the patient achieve the trance, which can be done in many ways.
Jump up ^ The revised criteria, etc. are described in Yeates, Lindsay B., A Set of Competency and Proficiency Standards for Australian Professional Clinical Hypnotherapists: A Descriptive Guide to the Australian Hypnotherapists' Association Accreditation System (Second, Revised Edition), Australian Hypnotherapists' Association, (Sydney), 1999. ISBN 0-9577694-0-7.

Hypnosis may be useful as an adjunct therapy for weight loss. A 1996 meta-analysis studying hypnosis combined with cognitive behavioural therapy found that people using both treatments lost more weight than people using cognitive behavioural therapy alone.[142] The virtual gastric band procedure mixes hypnosis with hypnopedia. The hypnosis instructs the stomach that it is smaller than it really is, and hypnopedia reinforces alimentary habits. A 2016 pilot study found that there was no significant difference in effectiveness between VGB hypnotherapy and relaxation hypnotherapy.[143]

Many religions do not condone the practice of hypnotherapy. Leaders of the Jehovah's Witnesses and Christian Science religions oppose the use of hypnotherapy and advise their members to avoid it completely, whether for entertainment or therapy. The Church of Jesus Christ of Latter-Day Saints approves it for medical purposes, but cautions members against allowing themselves to be hypnotized for entertainment or demonstration purposes.


Tai chi is a gentle system of exercises originating from China. The best known example is the “solo form,” a series of slow and graceful movements that follow a set pattern. It is said to improve strength, balance, and mental calmness. Qigong (pronounced “chi kung”) is another traditional Chinese system of therapeutic exercises. Practitioners teach meditation, physical movements, and breathing exercises to improve the flow of Qi, the Chinese term for body energy.
     "In order to attempt a similar education it took me over ten years and I had still felt I needed more. Your classes have it all, direct, indirect, Ericksonian, NLP and mostly RESULTS at such a comprehensive level. There is never enough education especially in this field and having taken highly regarded classes elsewhere, I can definitely attest to and endorse the highest standards of your school. Going over your books under your supervision and guidance is limitless. I will definitely come for your graduate program and also plan to get there again for another accelerated intensive when this is possible."
Jump up ^ Lynn, Steven Jay; Green, Joseph P.; Kirsch, Irving; Capafons, Antonio; Lilianfeld, Scott O.; Laurence, Jean-Roch; Montgomery, Guy (October 2015). "Grounding hypnosis in science: The 'new' APA Division 30 definition of hypnosis as a step backward". American Journal of Clinical Hypnosis. 57 (4): 390–401. doi:10.1080/00029157.2015.1011472. PMID 25928778.
the induction of a specific altered state (trance) for memory retrieval, relaxation, or suggestion. Hypnotherapy is often used to alter habits (e.g., smoking, obesity), treat biological mechanisms such as hypertension or cardiac arrhythmias, deal with the symptoms of a disease, alter an individual's reaction to disease, and affect an illness and its course through the body.
The only campus of the Hypnotherapy Academy of America is located in Albuquerque, New Mexico. No other trainings in the world qualify for affiliation at this time. We have no “Denver Campus,” we have no “Midwest Campus,” we have no “Florida Campus,” we have no “California Campus.” When other schools do become affiliated it will be announced on our website.

“Before attending the Hypnotherapy Academy of America, I had already had over 500 hours of hypnotherapy training; however, I felt that I was missing some important concepts and skills, so I went to the Academy hoping to get what I was unable to get from other training. My goals were completely fulfilled. I received a solid foundation in hypnosis and hypnotherapy and learned how to take hypnotherapy to new heights and greater depths. As a result of the Academy training, I now do hypnotic work more efficiently and more effectively than with my prior training. Because the quality of my work as a hypnotherapist has significantly improved through the Academy training, I can offer greater value to my patients, and I can more easily market my practice.
Our State-licensed hypnotherapy school and clinical hypnosis training prepares you for the highest level of certification available.  Our comprehensive program is filled with life-transforming techniques.  Welcome to the official website for the Hypnotherapy Academy of America™, internationally known as a leader in the field of hypnotherapy education due to our numerous landmark achievements! September 2018 News Update: The 4-year study funded by the NIH and conducted at University of New Mexico Hospital utilizing our techniques, is now complete and it was a great success for hypnotherapy. Click on the ‘research’ tab for details. 
"How long will I spend in therapy?", is like asking, "How long is a piece of string?" Everyone is different and everyone's individual needs and circumstances vary. There is no definitive answer. However, while some talking therapies can require commitments of a year or more, hypnotherapy tends to be a much faster solution. The average length of time I spend with a client is around 4-6 weekly sessions, to create sustainable changes which some have been trying to implement for years.
But how does the suppression mechanism decide what to suppress? In this study, movie content but not movie context was influenced by PHA. Memories involve the “what,” “how,” “when” and “where” of an event interwoven together, such that distinctions between content and context may be blurred (for example, “Was the movie shot with a hand-held camera?”). To make such fine discriminations, the brain’s suppressor module presumably needs to process information at a sufficiently high level. Yet this module needs to act quickly, preconsciously suppressing activation of the information before it even enters awareness. Brain imaging technologies with superior temporal resolution to fMRI, such as magnetoencephalography (MEG), might help to resolve this seeming paradox of sophisticated, yet rapid, operations.
Braid can be taken to imply, in later writings, that hypnosis is largely a state of heightened suggestibility induced by expectation and focused attention. In particular, Hippolyte Bernheim became known as the leading proponent of the "suggestion theory" of hypnosis, at one point going so far as to declare that there is no hypnotic state, only heightened suggestibility. There is a general consensus that heightened suggestibility is an essential characteristic of hypnosis. In 1933, Clark L. Hull wrote:

Hypnotherapy has been used to stop self-destructive and addictive habits like smoking. It has also been used to curb the urge to eat for overeaters, to stem the disruptive actions of tics, cure insomnia , stop bed-wetting, and minimize anxiety. Excessive stress can be generated from any number of sources and can be the springboard for anxiety. Some of the more prominent sources of anxiety and stress for which people seek hypnotherapy are: public speaking, test taking, and job stress. Hypnotherapy also works well for other anxiety disorders such as phobias and has proven to be an effective treatment for mild to moderate depression. In one study, hypnotherapy was used in conjunction with traditional cognitive therapy, to assist persons who had severe aversion to needles. The treatment was necessary, because it was essential that each participant receive periodic medical injections. However, the participants would have become non-compliant without the adjunct intervention of hypnotherapy. In another case, involving care for terminally ill cancer patients, it was concluded that hypnotherapy was more effective at enhancing quality of life and relieving anxiety and depressive symptoms, when compared to others who received traditional care.

Hypnosis, an enhanced state of inner focus, can be an effective tool for improving a range of symptoms, including those related to mood and learning. The ADHD drug methylphenidate (Concerta, Ritalin) has been shown to increase hypnotizability in a sample of patients with ADHD and thus may enable patients to benefit from adding hypnosis to their treatment regimens.


Before long, hypnotism started finding its way into the world of modern medicine. The use of hypnotism in the medical field was made popular by surgeons and physicians like Elliotson and James Esdaille and researchers like James Braid who helped to reveal the biological and physical benefits of hypnotism.[50] According to his writings, Braid began to hear reports concerning various Oriental meditative practices soon after the release of his first publication on hypnotism, Neurypnology (1843). He first discussed some of these oriental practices in a series of articles entitled Magic, Mesmerism, Hypnotism, etc., Historically & Physiologically Considered. He drew analogies between his own practice of hypnotism and various forms of Hindu yoga meditation and other ancient spiritual practices, especially those involving voluntary burial and apparent human hibernation. Braid's interest in these practices stems from his studies of the Dabistān-i Mazāhib, the "School of Religions", an ancient Persian text describing a wide variety of Oriental religious rituals, beliefs, and practices.
"I am an eclectic therapist with experience in individual, family, couple, and group counseling. Though my favorite forms of psychotherapy approaches are Eye Movement Desensitization and Reprocessing (EMDR), Trauma-Informed Cognitive Behavioral therapy(TB-CBT), and Cognitive Behavioral therapy (CBT). My counseling style is tailored to clients' individualized needs to helping them achieve successful resolution of their underlining issues and trauma, resolve their emotional thoughts and memories that are sabotaging their personal growth, cultivate the ability to stay present without their symptoms, and become capable of stopping their past experiences from interfering in their lives."
When James Braid first described hypnotism, he did not use the term "suggestion" but referred instead to the act of focusing the conscious mind of the subject upon a single dominant idea. Braid's main therapeutic strategy involved stimulating or reducing physiological functioning in different regions of the body. In his later works, however, Braid placed increasing emphasis upon the use of a variety of different verbal and non-verbal forms of suggestion, including the use of "waking suggestion" and self-hypnosis. Subsequently, Hippolyte Bernheim shifted the emphasis from the physical state of hypnosis on to the psychological process of verbal suggestion:

There is only one Hypnotherapy Academy of America curriculum designed by its lead instructor, Tim Simmerman-Sierra. He has EXCLUSIVELY held the position of lead instructor since 1995.  Hypnotherapy Academy of America is a federally registered trademark, awarded to Tim and Angela Simmerman-Sierra. In recent years we have seen that others have started to use “Hypnotherapy Academy” as part of their name. We believe this is to borrow from our name brand recognition, credibility and professional reputation. We have been using this name since 1999. Do not accept any imitation.
It is used for a wide variety of applications, and studies into its efficacy are often of poor quality[2] which makes it difficult to determine efficacy. Several recent meta-analyses and systematic reviews of the literature on various conditions have concluded that the efficacy of hypnotherapy is "not verified",[3] that there is no evidence[4][5] or insufficient evidence[6][7] for efficacy.
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